A speaker has a message
The first point is to remember you have a message to share, a message to deliver. Others need to hear from you. You have insights and an interesting perspective.
Point number two is to realize your purpose. You're not aimlessly rambling on and on. You are looking to encourage, inspire or educate your particular audience (it may be a small team).
A speaker has a goal
Point number three is to remember your goal. Like a purpose, you are hoping to achieve something. You're hoping the audience or members of your team are able to take action, to move in a new direction. Perhaps it's a new sales goal or a new program you're about to launch.
Communication should be mission-focused:
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