A person who's conflict oriented is generally hard to work with. He or she can be difficult, disrespectful, rude, always objecting to others' ideas. This person typically has a win-lose mindset. He or she needs to win, the other person must lose.
Now, contrast that with collaboration. This person is genuine, helpful, solution-oriented. He or she is considerate of others' ideas, willing to give others credit and usually takes a win-win approach to problem-solving.
The difference is enormous when it comes to what can be accomplished. The conflict oriented person is more concerned about himself, the collaborator more concerned with a successful outcome.
Learn to spot and promote the collaborators.