There is no recovery.
Recovery implies a return to what once was or finding something that was lost. Like, have you recovered your car keys?
Today's economy will continue to evolve, and the workplace will continue to evolve with it. I'm writing this post and making it available to the world at almost no expense, when just a few short years ago this would have cost me a small fortune to publish and distribute.
But there is a downside to technology.
Recovery implies a return to what once was or finding something that was lost. Like, have you recovered your car keys?
Today's economy will continue to evolve, and the workplace will continue to evolve with it. I'm writing this post and making it available to the world at almost no expense, when just a few short years ago this would have cost me a small fortune to publish and distribute.
But there is a downside to technology.
Things are changing so quickly, they outpace our ability to adapt. New products and ways of doing business are happening so fast that individual workers are simply incapable of changing on a dime. It's not even that we don't want to, we can't.
What we can do is keep drilling down to more and more specific niches and areas of expertise. If you write cook books, narrow your focus to just pasta dishes or desserts. If you are a CPA, focus on start-ups.
By narrowing the niche, we will be able to adapt and respond more quickly to the needs of that particular group. It's the "long tail" at work.
But don't look for a recovery. We can't get back what no longer exists.
What we can do is keep drilling down to more and more specific niches and areas of expertise. If you write cook books, narrow your focus to just pasta dishes or desserts. If you are a CPA, focus on start-ups.
By narrowing the niche, we will be able to adapt and respond more quickly to the needs of that particular group. It's the "long tail" at work.
But don't look for a recovery. We can't get back what no longer exists.
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