Most of us didn't even get it, at first. Twitter seemed about as useless as those early bloggers a decade ago. Slowly, but surely, it's making more sense.
And yet, many of us are still not fully engaged. Life is handing us a soap box and a microphone, and many people are content to let others worry about social media. "The young people on staff can do that," we say. That's just foolish.
You don't have to figure it all out before you start getting involved. Pretend you're back on the playground as a kid. Start playing on the monkey bars or the swing set. Pretty soon, someone will invite you to play on the teeter-totter. Someone else may invite you to a game of tag.
So, don't leave your Twitter account to your intern. Have fun with it. It will open whole new worlds and expand your own visibility and marketability in the process.
Follow me on Twitter. Invite me to speak to your next meeting or conference.