The impact could be made with the insights they shared.
It could have come from the stories they told.
It might have been from the challenge they issued.
The magic in the presentation is what causes the impact.
However the impact was felt, the speaker was able to affect the lives of at least some of those in attendance or perhaps watching or hearing a recording of the presentation.
Speakers share words. Words convey thoughts and ideas. But, rather than simply write them down and hand them out to the audience, they are verbally delivered, and that magic in the presentation is what causes the impact.
So, whether you're speaking to a major business convocation or to your local Rotary club, the goal is the same: don't just present.
Have an impact.
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