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The power of the personal story

4/27/2016

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When I began my career in broadcasting, I was a one man band. I was the news director of a small Christian radio station in Rockford, Illinois.

I would get up at 3 a.m., head to the police station to scan the police reports from the previous 24 hours, then get to the station to begin scanning the wire services, writing my stories and editing my sound bites for the news that morning.

After delivering the morning drive newscasts, I would usually head into town to attend a morning press event or cover a trial before heading back to the station for the big noon newscast.

After a nap in the afternoon, I would attend the city council, school board or county board meetings in the evenings. Then start it all over the next day.

Tell the audience about your experiences.
​Go back to your early days. 

Most of us have humble beginnings. We start small and learn. We grow. We gain experience.

That's likely your experience. You're doing something today that was made possible by the experiences and the events early in your career.

​Those are the stories that can really spice up your next speech.

Don't just provide information in your talk.. Tell the audience about your experiences. Go back to your early days. 

Explain what you learned when you were a one-man band. Talk about the lonely feelings or the insights you gained.

Why? Because stories are by far the best way to connect with your audience. We all love a good story, especially when they teach a principle or inspire us to take action.

Your assignment: think back to those early days and recall a story that you can use in your next speech or presentation. Develop the lesson or the principle that you want the audience to learn. 

It's a powerful tool.

If you need help, please contact us.

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