Several years ago at a speaking presentation, I saw a number of heads in the audience looking down and seemingly uninterested. It was pretty demoralizing to me as a speaker. But then I came to a point in my speech where I started to tell a story. I said something like, "It was like the time that I..." and then proceeded to tell what happened. All of a sudden, I saw heads raised back up and looking at me. They had heard my shift to a story and were suddenly drawn back to my presentation.
You not only want people to hear what you're saying. You want them to know and understand what you're saying. Stories are a powerful way to make that happen. Has that been true for you?
Hear more of my stories on communication and digital media at your next meeting or function.