 We struggle with being humble and yet letting people know that we're more than capable of doing the job. We don't want to brag and yet we want to promote our skills and talents. There will always be a tension between the two. The solution lies in accurately reflecting who you are and what you can do. It's absolutely appropriate to let people know you can do the job, that you're unique skills are just what they need. It's okay to promote yourself. But there's a slight catch. |
Don't promote who you are so much as what you can do. In other words, make your marketing and promotional messages about how you can help someone solve their problem.
When the focus of your materials is how your skills and experience will help someone else save money, hire better people or improve their bottom line, promote all you want. If, however, the focus is only about your past titles and awards, your message looks self-serving.
So, don't be afraid to spread the outrageous truth about yourself or your organization. But be sure it's focused on how the other person will benefit.
For more insights like these, sign up for my free newsletter or have me present a workshop for your team. Follow me on Twitter.
When the focus of your materials is how your skills and experience will help someone else save money, hire better people or improve their bottom line, promote all you want. If, however, the focus is only about your past titles and awards, your message looks self-serving.
So, don't be afraid to spread the outrageous truth about yourself or your organization. But be sure it's focused on how the other person will benefit.
For more insights like these, sign up for my free newsletter or have me present a workshop for your team. Follow me on Twitter.
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