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Top 7 Ways to Build Trust

6/10/2010

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Trust is earned, the way you earn respect. So, how do you earn it? A little bit every day.

It's all a part of what we say and do -- how we treat the customer, handle a crisis, deal with the media. Here are seven ways to build trust.

1. Deliver top quality customer service; it reflects the brand and the culture of your company.

2. Make good on all promises and guarantees.

3. Make it personal; make the customer feel like a real person, not a number or sale.

4. Be truthful in all marketing and PR communications; don't over-promise and under deliver.

5. Seek honest feedback and reward those who give it (discounts, coupons).

6. Go the extra mile to resolve a problem, and then go even further (free meal, free stay, discounts).

7. Follow-up with appropriate questions, suggestions or offers to help in the future.

Build trust one customer or client at a time.

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