One of your New Year's resolutions must be to get more mileage out of your efforts. Don't just give a speech, make parts of it available as a podcast or several blog posts. Don't just do a media interview, have it recorded and post the audio on your website.
The point is that so many of the things we do on a routine basis can be the basis for additional marketing efforts. Marketing results in more influence and influence leads to more income.
What are some ways your material can be used and re-used?
The point is that so many of the things we do on a routine basis can be the basis for additional marketing efforts. Marketing results in more influence and influence leads to more income.
What are some ways your material can be used and re-used?
- Turn a PowerPoint presentation into a video.
- Record yourself reading your blog post and turn it into a podcast.
- Turn a podcast into a written blog post or several posts.
- Turn a series of blog posts into a short e-book.
Interest leads to influence. And as we already pointed out, influence leads to income.
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