Yippy acquires Clutsy? Yes, and think of all of the other goofy names and labels we're using ever since Yahoo and Google started the trend.
I guess what it shows is that if you have a good business idea, don't even think about launching it without giving it a bizarre name, like "Bangle," or "Oodie," or "Namjr." See, I just made those up. I guess I can play, too!