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Does Your Introduction Need Work?

8/11/2011

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"From North Carolina...."

With those words, former Chicago Bulls legend Michael Jordan would be introduced at the United Center to such a thunderous applause that it was almost impossible to hear the public address announcer actually say his name.

It was one of the classic introductions in sports. We may never rise to the popularity of a Michael Jordan, but I think it's helpful to consider what each of us is known for.

If you were being introduced to a crowded stadium, what would the announcer say? "Tonight...all the way from (your hometown)...the very best at (your expertise)...here he/she is...(your name)." You can add other catchy introductory remarks if you'd like, and then sit back and enjoy the applause (I write about "personal applause" in another post).

So, the question becomes, does your introduction need work? Do others really know you and what you have to offer? Or, is your personal brand so well defined that you really need no introduction? 
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