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5 questions the audience is asking

3/22/2016

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Whenever you speak in front of an audience, small group or in a business setting, the audience members are asking themselves questions. They might not even know it, but here are five of the questions they'd like to get answered.

1. Are you for real? That is, are you really as qualified and experienced as you're described in the program or in the introduction? So, part of your presentation will need to address those concerns with references to your accomplishments and credentials, but without sounding like you're bragging.

2. Is what you're saying making sense? People are listening and likely open to what you're saying, but are trying to compare and contrast it with what they already know. Help them out by being abundantly clear.

Tweet: People want to know how what you said matters to them. http://ctt.ec/6L58s+

3. Is it true? They want to know if you're making it up or if your research is legitimate. Refer to studies, reports and experts that can support what you say.

4. How do I feel? People are emotional creatures. They're interested in feeling good about what you have to say, or feeling inspired by the stories you tell. Don't miss out on the opportunity to touch their heart.

5. How can I apply it to my life? This is often missed by speakers, but it's so important. People want to know how what you said matters to them and how they can take what they heard and put it to use in their lives and careers.

If you answer those questions as you speak, you will go a long way toward connecting with the audience and fulfilling your goal.

If this resonates with you, please share it with someone you think would benefit. 

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