- Keep the customer in mind at all times. Look at things from his or her perspective. What does he or she need? Does the quality you provide make that happen?
- How can you improve what you've already done? Even a slight modification could make a lot of difference. Perhaps a different color. It's not a once and done kind of thing.
- What's the value-added benefit? What can you provide that the customer did not expect? Recently, I was at a restaurant that routinely gives customers a second pasta dish to take home, just for ordering the first pasta dish.