If they say you are a good for nothing so and so, that's your brand.
Nice guy? That's your brand. Interesting and engaging? Your brand.
Be observant as to what others say, but not obsessive.
You get the idea.
No, it's not all that fair. They don't really know us. And yet, we become known for what others think of us.
Be observant as to what others say, but not obsessive. You have to be you, after all. But if we start sensing a consistent theme we don't like, time to take action.
As a communicator, we also have a brand. We become known for how we present our ideas, whether we're sharp or slow, discerning or dull.
It's good to take stock from time to time and reflect on where you are and where you hope to be some day.
Communications training at wesbleed.com | twitter: @wesbleed