If you are to be truly successful from the platform or in a conference room trying to get your point across, approach it as if there's really just one person in the room.
Each person there is an individual, even in a crowded banquet hall. They listen as one person. They think as one. They each have just one mind. Even when sitting in a packed room, each of us hears the presentation all by ourselves.
When you focus on one, your message begins to make sense. You're speaking for the benefit of a real person. You're speaking to inform, educate and entertain someone with a heart, mind and soul. You're there for that one person, not an impersonal group.
This helps you determine your purpose.
What's that person's problem, pain or struggle? What questions does he or she have? How can you help that person?
Write with that person in mind. Speak with that person in mind?
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