A presentation to have real impact must be personal. It must be about you, the speaker and your interaction with the trends and studies and information you are presenting.
So, think M.I.P. -- make it personal. How?
- If you're a writer, I want to know how you overcome writer's block.
- If you're an entrepreneur, I want to know how you have overcome incredible odds to launch your business.
- If you're a musician, I want to know how you overcome inertia in order to practice eight hours a day.
Members of the audience can always pick up a magazine or search the internet for your topic. They can find many of the trends that you've included in your speech. What they can't get is you.
When it comes to speaking, business is personal.
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