Purpose is like defining a game for someone who's never seen the event. "Okay," you say, "do you see those guys in the dark jerseys? They need to get the ball beyond that goal line. If they do, it's a touchdown and they get six points."
We need to be having more of these discussions in our companies, schools and churches: "This is how we score."
Purpose smacks you upside the head with the obvious "Why" of what you're doing.
With Purpose clear and everyone aware, we can adapt our mission and goals as events and circumstances change. Wind and rain? No problem, we'll run the ball. The opposition has a tough defensive line? We'll pass.
It starts with Purpose.
Wes Bleed is a Chicago journalist and business speaker. Book Wes for your next conference or meeting by calling 630-414-3949or email us at firstname.lastname@example.org.