The new "Trenta" is a 31-ounce cup that Starbucks will use for iced coffee, tea and lemonade. It won't be serving hot coffee or hot specialty drinks or Frappuccinos that large.
Here's what I think is going on.
On a deeper level, it shows Starbucks continues to innovate and look for new ways to serve its customers, and by serving, earn and even bigger profit.
How about you? Are you still looking for ways to innovate?