In other words, how many people really care about this issue or that problem? How many people really care that this event or that event happened? Who cares?
It was not something we did overtly, but just kept in the back of our minds. If the answer was that enough people cared, we'd use the story or try to get more information. If the answer was that it really didn't affect that many people, it probably didn't make it into our newscasts. In life, we need to ask a similar question.
If we want to add value to our business, to our customers and to our co-workers, people need to care about whether we show up. People need to care about what we do. People need to care if we're not there.
So, ask yourself: When it comes to my work, am I necessary? Who cares?
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