Are You Relevant?

10/20/2011

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4 Questions to Consider

As a former reporter and news director at WGN Radio in Chicago, I knew that one of the keys in the news business is to have news that is timely, informative and relevant. Even a mundane local government story can be written in such a way to give the reader or listener a sense of why the story is important to them.

Relevance means that it matters, that people care. Relevance also means that it hits people where they live. Pocketbook issues are some of the best examples of this.
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Three Keys to Selling in a Down Economy

09/08/2011

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I recently spoke to a retired businesswoman whose sons still run her company and wondered aloud about how they're doing in the wake of the ailing economy.

She proceeded to describe that they had launched several new ideas this summer to attract new business, and it seemed to pay off. It was a wonderful reminder that we don't have to accept the status quo. 

We may still be mired in a terrible economic climate, but that doesn't mean we have to sit by and doing nothing. Here are three quick ideas:
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Take a Vision Test

06/15/2011

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We often talk about vision and agree that having a big picture, blue sky image of what we want and where we want to go is a good idea. Everyone needs a road map, even guys.

But what if you haven't dusted off that vision in awhile? Is it time for further reflection? 

Here are three ways to approach your vision as you move forward:
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