If you're in business, you need to be blogging. There may be a few exceptions, but I can't think of any.

Blogging allows you to engage with your customers, express your point of view and, above all, it positions you as a thought leader within your industry or niche.

But if you really want to go the extra mile, consider a spoken blog post. In other words, a podcast. Record your blog and bring it to life.

Let's face it, people learn in different ways. Some like to read, some like to watch videos, others like to listen. So, why not provide both words and audio? In fact, consider video, too. 

Think of your posts as falling into one of three categories: