Very few of us would want to play a sport where the rules changed in the middle of the game or where the rules were eliminated altogether. We like to know where the goals are, where the out-of-bounds lines are drawn and what's permissable and not permissable.
And yet, in the world of media today, that's pretty much the world in which we live. Journalists, writers, bloggers, authors and multi-media producers are all in a unique position to share or sell their ideas to virtually anyone at any time.
I often wonder what certain historic moments were like. What would it have been like to meet great men and women of history or live through their momentous times?
Well, we're doing it. I had that sense the other day. I told the story during a recent
speaking engagement that I was out early one morning to run in my neighborhood. Normally, I go to my local college track and run on the softer surface. To save time, I reverted to my old routine.
As I was walking back to my house during my cool-down, I saw the newspaper delivery man turn down my street. I hadn't seen him in probably two years. As I watched him drive along, it struck me how few newspapers he was dropping on the driveways of my neighbors. I could remember when newspapers would come flinging out of his window.
It hit me: I was watching history.
There's no question that video has mushroomed into a massive new communications and marketing opportunity. What some people may not realize is how inexpensive it is to create short videos for instructional, promotional or educational purposes.
During a recent
speaking engagement, I told the audience that they could create their own videos at almost no cost and they didn't even need a video camera. Of course, I got a few stunned looks, but it's true.
Let me explain.
Glenn Beck
The acceleration of change seems to be getting even faster, especially when it comes to new media. I
speak on change and never run out of things to talk about. There is so much that's possible today that we couldn't even imagine a few short years ago. In some cases, even more recently than that.
PublishingI am now in the process of narrating a
new audio book through an arrangement worked out entirely online. I submitted the audition, received approval and am now well into production without ever having left my home or without ever having spoken to anyone.
The new Amazon Kindle Fire tablet is getting positive reviews, though it's a bit early to say whether it will be a real threat to the Apple iPad. As you can see from the following report, it has a lot going for it, including Amazon's powerful "cloud" computing infrastructure. And the big feature is price. It's going to sell for $199, less than half the price of the cheapest iPad. My take: devices like these will continue to drive more and more multi-media content to the web. Check out my
goldtonemedia.com site to see how I can help you take advantage of these products.
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